There are several ways to package your beer for consumption, including bottles and cans. These are traditional packaging methods for selling to consumers, but you should not underestimate the value of selling in kegs, as well.
Kegs are, of course, required for distribution of your beer in bars and restaurants, which can be one of the most profitable distribution methods. In addition, offering beer in kegs to event venues and even consumers can be a simple method of increasing sales.
Distributing to restaurants and bars is also a great way to increase sales of bottles and cans through your other distribution methods. Consumers are more likely to try a new beer in a bar where there is no commitment to buying an entire six pack. If they like it, however, they will look for it at the grocer to purchase for consumption at home.
Kegs are the most economical way to offer beer, too. The kegs are inexpensive to purchase and reusable. You can make a higher profit on beer sold in kegs.
If you’d like to increase the percentage of your beer you sell in kegs, you’ll need to market your beer to restaurants, bars, and venues. You’ll also need a reliable way to clean and refill kegs. Efficient keg filling is critical to making this change work for your business.
Special keg filling equipment is available from your brewing equipment company. This equipment ensures your kegs are clean and sanitized before automatically refilling these to the appropriate capacity. The process is clean and easy, allowing you to turn kegs quickly and efficiently, with no worry of spilling or carbonation loss.
Adding keg filling equipment to your brewery is inexpensive, particularly when you realize how quickly you can recoup the cost through additional and more profitable sales. This is a quick and easy way to grow your business with very little effort.
