Autobiographies, movies, even YouTube videos can all help entrepreneurs share their story with the world in a way that can help you increase success in numerous ways.
People who can identify with you could more likely see you as someone they should look to for expertise. Building your brand happens over time and while your story is out there for the public to consume, it can continually bring you increased recognition.
Autobiographies:
Publishing a book on online retailers (you can even create on-demand paperbacks nowadays, without fees) is more doable than ever. Your byline can point to your business and your business can also point to your book, creating multiple ways to get discovered. People who find out about you through your book could look to your business. Conversely, people researching you as an expert in your industry who find out you’re a published author will find more credibility because of that book.
Storytelling and success stories resonate with people.
Movies:
A documentary around creating your product, around how it impacts others, and / or your backstory can do the same thing as a book — but may be even more successful since not everyone will sit down to read but they will often be more apt to watch a film.
Videos:
It has never been easier to create videos and distribute them. Your YouTube channel can help you succeed in your field by illustrating your expertise. Whether you show how your product or service solves problems or you use video as a platform to establish yourself as an expert in your field, online videos can easily go viral and help you increase your chances of success on an ongoing basis.
Books and movies, in particular, could also help you earn recognition through industry awards, giving you another feather in your cap as well as increased visibility.
Is it time to look to storytelling to help you boost your brand and add to your credibility? There are branding experts who can help you do just that, though online content, movies or documentaries that will tell your story, as well as through print media.
