Wouldn’t it be great if you could visit a plumbing fixture store in Columbus OH and everything you saw magically installed itself into your customers’ homes? Of course, only you would have this hidden power and you could attract customers from all over and enjoy a very successful business. But back to reality, it’s not easy being a professional plumber and sometimes you have to work hard for business. However, there are two little known strategies that many successful plumbers do not usually reveal, which are the secrets to success.
Secret Number One – You Can’t Do It All
Do you have the time to take care of customers, go to the plumbing fixture store in Columbus OH for supplies and do all the administrative tasks associated with running a business? Successful plumbers are also successful businessmen and they usually concentrate on one aspect of running their business.
There are three things you can do to make the most of your talents:
Hire trained technicians for the work and spend your time supervising and going after new business.
Hire a business manager
Does your wife have a good head for business? You might want to turn this work over to her and you may be surprised just how fast your business grows. This is the most cost effective option.
Secret Number Two – Use Past Customers for Advertising
You could cold canvass or mail out advertising to get more business. You might even try posting ads at the local plumbing fixture store in Columbus OH, but this is a hit and miss strategy. Instead, concentrate on your past customers. Encourage them to write reviews and post them at your website and create brochures or flyers with review information people are truly interested in. Successful businesses rely on word of mouth advertising, because it works.
