The commercial printing industry comprises a large market in the United States. Across the country, 35,000 different commercial printing companies operate. In Chicago, you have the choice from several different ones. It is important that you can differentiate among them. By understanding the various different printing operations, you can locate those most capable of printing your work
What Is a Commercial Printer?
A commercial printer is a company that takes the work you provide them with and transfers it onto a page or other media. It then produces the work in high volume runs. The printers who do this are not a homogenous group.
Printing Commercially: Different Types
If you require a commercial printer in Chicago, you have a choice of four distinct but related types of printing companies. The categories into which they fall are usually the result of such factors as customer base, equipment and job types. Overall commercial printing markets fall into the following sectors:
* Commercial Printing: Members of this group run off a variety of products e.g. brochures, magazines and stationery. Some commercial printers may focus on a specific segment of the market. They may decide to only handle forms, wide format jobs or even direct mail printing.
* Packaging: Commercial printers in this category only provide the printing required by industrial packaging. This includes the labels, tags and other items for bags, bottles, boxes and cans.
* Publications: – The clients for these printers are the print media e.g. newspapers, magazines, print directories and even books
* In-House: Printers in this category operate for a specific corporation or group. They are an in-house or in-plant facility
Commercial Printing
If you are considering contacting a printer about logo design, branding, posters, banners and other related promotional material, you will be dealing with a commercial printing company. In Chicago, you have several options. Do your research before settling on the specific type of commercial printer to produce your high-volume material.
