Internet commerce is booming as never before. Millions of small stores and individual artists now have access to an audience of billions – including 103 million people in America alone. Standing out from the crowd it takes a lot of effort, and details that you might never think about are key to making a perfect first impression. With all the care that Internet shop owners put into their product, delivering that product can appear haphazard or shabby if care is not taken to building a brand reputation for quality in all aspects of the operation. This impression starts with the packaging materials you use to ship your product.
Packaging As Presentation
While a small business can’t muster the might of Amazon, e-commerce business owners need to consider the Amazon experience that brings customers back again and again. The very first thing that Amazon customers encounter is, naturally, the box. The smiling logo, the neat new box, and the careful taping job are just as pleasing to the customer as a wrapped present under the Christmas tree. The presentation of the goods inside the box is also essential. By placing your goods into appropriately sized plastic packaging bags, you’re showing the care that you take with your merchandise. Whether it’s something small like a pair of earrings or something large like a sleeping bag, plastic packaging bags keep the item secure, clean, and dry during shipping. Void fill is also a part of the presentation, and you know as much as anyone that everybody hates packing peanuts. Consider using brown Kraft paper, bubble-wrap, air cushions, or foam.
Ride the Wave
Boomers and Seniors do not shop online as much as GenXers and Millennials. The two later generations shop just about everywhere from bed to the office to the bathroom. The marketplace is going to favor those sellers who deliver good service, a high level of satisfaction, and a memorable product to their customers.
